Advertising and Trusses: How Are They Related?

Advertising and Trusses: How Are They Related?

September 20, 2018

Advertising is the art of representing your business. Whether you run a large-scale, multinational corporation or a small mom-and-pop coffee shop, it’s equally important to regularly pursue several different types of advertising that can help you grow your business and develop your brand. Trusses, meanwhile, are durable, affordable structures that come in a variety of sizes and materials. You can use trusses to meet a variety of needs, including as a way to hold up advertising banners.

You can use a truss in Los Angeles, CA for advertising purposes both outdoors or indoors, particularly at events like trade shows. Thanks to their durability, trusses are often one of the best ways to advertise in the great outdoors. While many companies shy away from outdoor advertising because of the costs and complications associated with displaying a banner ad out in the elements, investing in a truss in Los Angeles, CA is often a cost-effective way to begin your company’s foray into outdoor advertising.

There are a number of reasons you should explore outdoor advertising for your company, including:

  • Broadest possible reach: Investing in an outdoor advertising campaign allows you to reach the broadest possible audience. While digital marketing campaigns and most mail list campaigns are hyper-targeted to audiences that are likely to be interested in your product, outdoor advertising lets you tap into previously unthought-of markets.
  • Engaging: Especially when displayed using a truss in Los Angeles, CA, outdoor banner ads are exceptionally engaging tools you can use to command attention and spread your brand’s messaging. Banner ads, when placed outdoors, allow you to monopolize the attention of drivers, bikers, pedestrians and more.
  • Complements existing branding efforts: Regardless of any other advertising campaigns you may be executing, outdoor advertising complements your existing marketing strategy. Investing in a high-quality outdoor ad campaign can help you make the most of your existing branding efforts. Often, outdoor ads can cement any branded messaging you may be promoting in your audience’s minds.
  • Draws to your path of purchase: Strategically placing an outdoor ad near your retail location or office has the potential to tremendously increase your sales. Because outdoor banner ads are often placed on sidewalks or in parking lots, they can catch the attention of potential shoppers, clients or diners while they’re already out, ready to spend money.
  • Cost-effective: Compared with many other advertising strategies, outdoor ads have a tremendous return on investment. They’re often thought of as one of the most tried-and-true advertising methods currently in use. Additionally, when you purchase a high-quality banner and display it using a truss in Los Angeles, CA, you can rest easy knowing you’ve made a long-term investment.

Kordz, Inc. is a premier provider of trusses in Southern California. We both sell and manufacture trusses of all sizes and types. You can rely on us to provide you with a truss in Los Angeles, CA, that meets your specific needs for advertising, event hosting, lighting and more. Reach out to one of our friendly representatives today to learn more.

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